Dive Brief:

• Nestle will consolidate its digital advertising work in the U.S. at eight agencies, cutting the number of companies in its roster from 15.
• The move follows a months-long review of advertising operations by the world's largest food company.
• The only first-timer on the list of eight is 360i, which will handle the Lean Cuisine, Skinny Cow, and Coffee Mate brands.

Dive Insight:

This is probably a pretty distressing time on Madison Avenue for many of the folks who work on food industry accounts. Nestle's decision to cut back on the digital agencies it uses comes just days after Kraft announced a similar reduction.