- A new report from Mintel and Leatherhead Food Research shows that natural colors use beat out artificial/synthetic colors in new food and drink launches globally for the first time in 2011.
- The report estimated that the global natural colors market in 2011 was worth $600 million, though the artificial colors market was still worth more at $1.55 billion.
- It predicts that natural colors will continue to see popularity gains, especially in premium and children's products.
From the article:
"... In 2011, global sales of natural colours amounted to an estimated $600m, up by almost 29% from 2007 and demonstrating annual growth in excess of 7%. The share of the total food colours market taken by natural varieties has increased from just over a third (34%) in 2007 to nearly 39% in 2011. ..."