Successes and failures for food brands on social media got the most attention this week, though a report on Heinz ketchup use grabbed interest as well. Food Dive was full of useful data, though. Check out these five posts and get informed about condiments, beer and who to follow on Twitter for food packaging news:
- 5 food brands that conquered social media in 2013: While other brands stumbled into 2013, these food and beverage names learned how to squeeze the most out of their social media spotlights.
- Underage drinkers reveal their 6 favorite alcohol brands: Can you guess which labels showed up at the top of the list?
- 2013's 5 biggest food brand embarrassments on social media: These well-known brands have all seen big headlines this year, but they didn't get the kind of attention they wanted.
- Is Heinz still the king of ketchup?: With a $23 billion sale announced, 2012 data shows where the brand stands in the U.S. market.
- 15 food packaging Twitter accounts you need to follow: The best packaging styles and innovations speak for themselves, but these experts and news sources do a pretty nice job in 140 characters or less.
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