Dive Summary:
- Monster Beverage has filed a lawsuit against San Francisco city attorney Dennis Herrera.
- Herrera recently asked Monster to stop targeting the underage youth market, cut back on the amount of caffeine in the drink and supply "adequate warning labels," arguing only three cans of the energy drink are five times over the maximum amount of caffeine consumption that's safe for minors.
- Monster claims it is being unfairly singled out by Herrera, stating that "any child can walk into a Starbucks and buy an unlimited number" of 16 oz. coffees, which Monster says have two times the amount of caffeine its energy drinks do.
From the article:
"... The lawsuit cited a letter from Herrera dated March 29 asking Monster to provide "adequate warning labels" and to stop targeting minors in marketing materials.
Monster's current label says drinkers should limit themselves to one can every four hours and a maximum of three per day. It also says the drink isn't recommended for children, people sensitive to caffeine, pregnant women or women who are nursing. ..."