- Monster Energy Corp. Chief Executive Officer Rodney Sacks told Beverage Digest that his company's drinks will begin list ingredients on their labels according to U.S. Food and Drug Administration policies for food labels.
- The move will result in caffeine content being listed, as well as “nutrition facts” being cited on labels instead of “supplement facts.”
- Sacks consider recent criticism of purported safety risks associated with energy drinks to be unfounded and hopes the new system will work in Monster's favor to counter critics.
From the article:
Monster Beverage Corp., the largest U.S. energy-drink maker by sales volume, will label its beverages’ ingredients under the federal guidelines for food products and include caffeine content, Beverage Digest reported. ...