Dive Summary:
- A new lawsuit was filed against Monster on behalf of Alex Fisher, a young man who had been consuming about 2-3 Monster energy drinks a week since he was 16 years of age.
- The suit claims that with no warnings on the cans, the drink can be seen as good for you or even healthy, a fairly gross miscalculation.
- The suit also contends that Monster's advertising is targeting young men who may be at risk of not understanding the implications of consuming high-caffeine drinks.
From the article:
Monster Energy has been hit with yet another class action lawsuit, but not one that plows much new ground, according to attorney Justin Prochnow.
“Talk about kicking someone when they’re down. Everyone’s piling on now,” Prochnow, a principal in the law firm Greenberg Traurig, told FoodNavigatorUSA. ...