Dive Brief:
- Mondelez International now has a lease agreement for a new biscuit factory the company will build in Bahrain, announced originally in October 2014.
- The initial investment is $90 million, and the lease agreement includes 250,000 square meters of land in the Salman Industrial City.
- The factory, which will handle increasing demand in the Middle East and Africa, will begin commercial operations in early 2016 and is estimated to create about 300 jobs.
Dive Insight:
The new Bahrain factory is just one in a series of ongoing measures meant to reinvent the company's supply chain, which also includes a recent plant expansion in Turkey. These efforts will reportedly mean $3 billion in gross productivity savings, $1.5 billion in net savings, and $1 billion in incremental cash over the next three years. Mondelez Integrated Supply Chain executive vice president Daniel Myers said, "We're implementing several such initiatives around the world to capitalize on growing demand, while also reducing costs and improving productivity."