Dive Brief:
- Mitten Brewing plans to open a new production brewery at 540 Leonard Street, in Grand Rapids, Mich. late this spring.
- The company's two flagship beers, Country Strong IPA and Triple Crown Brown, will be brewed at the new facility.
- The facility will have an annual capacity of 1,000 barrels to start, with possible expansion down the road.
Dive Insight:
Mitten's move corresponds to the general trend in beer tastes that corroborates a report of the decline of big brands, like Michelob, and the rise of smaller beer brands. Mitten Brewing's co-owner Chris Andrus said that the expansion will not only mean more beer for its proven varieties, but also the opportunity to produce new beer flavors: The additional space in the 10,000 foot facility, "opens up fermenters in the taproom brewhouse which will allow us to experiment more."