Dive Brief:

• Minute Maid is introducing two new flavors in its Juices To Go line.
• The two flavors are the first in the line to contain vegetable juice. Minute Maid Tropical Blend contains carrot, pear, mango, and pineapple juices, while Minute Maid Berry Blend pear, grape, purple carrot, pumpkin, beet, blueberry, raspberry, and strawberry juices.
• Both flavors come in 15.2 fl. oz bottles with a suggested retail price of $1.79-1.99, and both are now available for sale nationwide at convenience stores and other retail outlets selling single-serve beverages.

Dive Insight:

This is a smart move by Minute Maid to capitalize on active, health-conscious consumers. Each product contains 100% of the daily value of vitamin C, and Tropical Blend additionally contains 100% of vitamin A. The addition of vegetable juices to these new flavors should also help Minute Maid to better compete with single-serve sizes of competitor Tropicana's Farmstand products.