- According to a Monday e-mail, McKee Foods is eyeing a "late summer/early fall" return to stores for Drake's cakes.
- Drake's cakes--which include Devil Dogs, Funny Bones and Yodels--were bought by McKee, which also makes Little Debbie snacks, earlier this year.
- The relaunch will go head-to-head with the planned return of Hostess snack cakes on July 15.
From the article:
... Notably, McKee Foods has gone head-to-head with Hostess on a variety of products. Its "Cloud Cakes" for example, bear a striking resemblance to Twinkies. And now it owns Drake's Devil Dogs and Yodels, which look a lot like its Little Debbie Devil Cremes and Swiss Rolls, respectively. But McKee says it isn't necessarily phasing out products that seem similar to each other.
"Similar is just that — similar, not the same," McKee spokesman Mike Gloekler wrote in an email. ...