Dive Brief:
- McDonald's plans to sell packages of its distinctive coffee in grocery stores in the United States.
- The fast-food giant has teamed with Kraft Foods Group to test market McCafe-branded coffee.
- The coffee will be available in whole bean and ground packages, as well as single-serving cup formats like the K-cups used in Keurig brewers.
- The deal comes more than two years after Kraft and Starbucks severed a similar deal.
Dive Insight:
Say what you want about McDonald's food -- and we never say anything good about it -- the coffee is another matter entirely. McDonald's has always been a reliable source of high-quality coffee. The company has a consistent supply of top-notch beans. Combine those beans and the McCafe brand with Kraft's distribution power in American grocery stores, and you get a match, and a cup of coffee, made in heaven.