- McDonald's announced Thursday that it will require all of its 14,000 U.S. locations to serve only certified-sustainable seafood using the Marine Stewardship Council's (MSC) blue ecolabel.
- McDonald's becomes the first national restaurant chain in the U,S, to make this move, The Huffington Post reports.
- The MSC labels are scheduled to begin appearing in February on McDonald's packaging.
From the article:
"... The move to use only MSC-certified seafood is likely part of McDonald's broader push for sustainability, which has been made public stated since March of 2011. It includes an effort to serve more sustainable beef, but that's not as easy to achieve -- or define. Experts say that a global definition for beef sustainability remains elusive. ..."