Dive Summary:
- McDonald's Australia has launched an app called TrackMyMacca's that tracks your McDonald's meal's ingredients to its source.
- The app scans your food using the iOS camera and pinpoints both your dining location and the source location of the food using GPS.
- The app's animated graphics allow you to tap an ingredient to reveal what it is, where it came from and when.
From the article:
"... All the information is presented in a fun 3D animation where users can choose an ingredient and out pops the sourcing details based on location, product and date. For example here's one for Chicken McNuggets presented in a promotional video uploaded onto YouTube. It reads: 'To make great Chicken McNuggets we need great chicken morsels. So we got ours from Eagle Farm, Queensland.' Another reads: 'This pickle was grown in the summer in Griffith, New South Wales. It was placed in brine within 12 hours of harvest.' ..."
