- The bourbon maker Maker's Mark, which announced earlier this month that it would weaken the alcohol content in its whiskey, has now reversed course and is "resuming production at 45% alcohol by volume (90 proof)," according to a post to its Facebook account.
- Previously, the company announced that it would lower alcohol content to 42% (84 proof) in order to satisfy global demand.
- In a tweet on Sunday, a statement simply read, "You spoke. We listened," indicating that negative feedback led to the change.
You spoke. We listened. ow.ly/hN3kC— Maker's Mark (@MakersMark) February 17, 2013
From the article:
"... Company officials said much customer feedback came from Twitter and Facebook. On those sites, comments on Sunday's change of course ranged from angry to celebratory to self-congratulatory. The statement on Maker's Mark's Facebook page drew more than 14,000 "likes" and 2,200 comments within two hours of Sunday's announcement. ..."