Kroger's 2,419 stores should get a little greener as the Cincinnati-based company moves forward with its new sustainability goals. The company has released its seventh annual sustainability report, and among its boldest new goals are diverting a lot more waste and making sure all of its palm oil is sustainably sourced within the next two and a half years.
The company plans to divert 65% of its waste at stores by the end of this year and reach 70% diversion by the end of 2015. That's still shy of the EPA's Zero Waste threshold of 90%, but Kroger hopes to get a little closer to that mark in the coming years.
The palm oil decision comes as other big companies, such as Dunkin' Donuts, have also committed to sustainable sourcing. Kroger cited habitat and forest preservation among its reasons for making the change.