Dive Brief:

• Krispy Kreme Doughnut Corp. plans to release a range of ready-to-drink iced coffees.
• Krispy Kreme Iced Coffee will be available in "Original Glazed" and "Mocha" varieties at over 900 U.S. Walmart stores beginning Feb. 10.
• The 9.5-ounce drinks will retail for $1.98 each.

Dive Insight:

Look out, Starbucks. Krispy Kreme is going after a segment of your consumer base, and they're doing it with donut-infused coffee. Can the Winston-Salem, N.C., doughnut maker capture a slice of the Seattle coffee king's retail product market share? We have a hunch they'll at least grab some loyal devotees — but we're even more curious about whether this will finally push Dunkin' Donuts into the RTD iced coffee market.