Dive Brief:
- Kellogg will build a new customer-service center in Grand Rapids, Mich. The facility will employ some 600 people.
- What is good news for Grand Rapids is bad news in Kellogg's hometown of Battle Creek, Mich. Some jobs there will be eliminated when the Grand Rapids location is complete.
- Kellogg said it considered 10 sites before choosing Grand Rapids, even though staying in Michigan meant the cereal giant would qualify for few tax breaks.
Dive Insight:
Business is business. We get that. And business these days, particularly in the cereal industry, is tough. We get that too.
But there's something about Kellogg's recent cost-cutting moves that just breaks our hearts. Certainly the fact that the company has cut jobs in communities we really love has been hard to take. But there's something more at the root of our discomfort — a sense that Kellogg, once the epitome of a great American food company, has lost its taste for the fight.
Sending headquarters jobs out of Battle Creek feels as if the battle is lost.
