Dive Brief:
- J.M. Smucker Co. has expanded the offerings under its Jif peanut butter line.
- Jif Almond Butter and Jif Cashew Butter are now available in wide-mouth, 12-oz containers.
- A new whipped peanut butter offering and a peanut butter and chocolate spread are also now in stores
- Next up will be a chocolate-peanut butter blend and peanut butter and chocolate mint spread "holiday" offering.
Dive Insight:
It was almost inevitable that almond and cashew butters would make their way into the mainstream. The items have gone from also-rans in natural-food stores to a staple at Whole Foods. Our sense was always that the single-serving offerings from Justin's and Barney Butter made all the difference -- offering a small, try-it-and-see experience to shoppers. Jif is selling its almond and cashew butters in 12-oz containers. So it looks like we're well past the early adopter stage now.