- Coca-Cola has introduced a novelty item called "the friendly twist" -- a bottle top that requires consumers find a partner before opening their drink.
- The caps of any two bottles must be pressed together for either to open.
- Coke filmed a group of college freshman -- who are presumably the sort of people who would really appreciate a new way to meet people -- as they engaged with the bottles and each other.
Ok. The friendly twist video is very cute. It really is.
But like a lot of what comes from the marketing world, the friendly twist video is a sort of watered down, less-compelling version of something that has already gone viral. And in this case, the friendly twist video is a tad-less-adorable version of the "strangers kissing" video that spread across the Web a few weeks ago. Of course that thing also turned out to be a marketing ploy.
But decide for yourself which video is cuter. You can watch both below.