Dive Brief:
- Job listings posted over the last few months indicate that Amazon is expanding its line of private label goods to supermarket products.
- A listing for a financial analyst refers to the "launch of the Private Label Business in Consumables," while another listing explicitly seeks a senior product manager for private label consumables.
- Amazon's consumables business includes its AmazonFresh grocery delivery business and product categories like grocery, health, personal care and baby products, though it is currently unclear if Amazon's private label offerings will extend across all consumables categories or just one.
Dive Insight:
Amazon already offers private label sheets and towels under the Pinzon name, as well as batteries, keyboards, USB cables and more under the "AmazonBasics" brand. Selling its own grocery brands could theoretically help boost its profit margins, RBC Capital Markets Analyst Mark Mahaney says, though he finds it hard to imagine those products becoming drivers of the top or bottom lines.