- A poll from the Iowa Food & Family Project demonstrated how consumers who appreciate food labels don't always know what those labels mean.
- About 77% of respondents said that food labels were helpful, a 31% jump from one year ago.
- However, after receiving more information about what each label means, 6% of respondents shifted from being consumers who found food labels helpful to those who found them confusing.
The results of this poll fall in line with another recent poll, which found that about two-thirds of Americans support the labeling of GMO ingredients on food packages. What's more? About 80% of Americans want food labels to show whether DNA is present in food as well.