Dive Summary:
- San Francisco Bay Area grocery delivery service Instacart announced Wednesday a new "Express" service option.
- Like Amazon's Prime, customers pay a flat annual fee—in this case, $99—for free deliveries on orders over $35, with anything under that amount charged a $7.99 fee.
- In its press release today, the company also said it plans to expand its service to 10 major cities in 2014.
From the article:
... According to Apoorva Mehta, Instacart’s CEO, members of Amazon Prime, which also offers free delivery for an annual price, order 150 percent more than Amazon members who are not Prime participants. Instacart, obviously, wishes to replicate that uptick in its per-user purchase rate. ...