Dive Brief:
- In his 50th letter to shareholders, Warren Buffett announced an increase in ownership of each of his "Big Four" investments, which includes Coca-Cola Co.
- Buffett and Berkshire Hathaway raised their stake in Coca-Cola by 0.1% to 9.2% in 2014.
- One-tenth of a percent may not seem like much, but in his letter, Buffett wrote, "And, if you think tenths of a percent aren’t important, ponder this math: For the four companies in aggregate, each increase of one-tenth of a percent in our ownership raises Berkshire’s portion of their annual earnings by $50 million."
Dive Insight:
Coke is a part of Buffett's diet, which he says resembles that of "a six-year-old." Fortune quoted Buffett as saying, "I’m one quarter Coca-Cola." One-quarter of the stock? Not quite. He continued, "If I eat 2700 calories a day, a quarter of that is Coca-Cola. I drink at least five 12-ounce servings. I do it everyday."