- The Hershey Company on Monday announced the U.S. launch of its new Lancaster brand, which will feature caramel soft cremes scheduled to hit stores in January 2014.
- The launch marks the first new U.S. brand for Hershey in 30 years that is not an extension or acquisition.
- The name comes from Hershey founder Milton Hershey's original candy company, The Lancaster Caramel Company, which produced similar caramels over 120 years ago.
Lancaster represents two milestones for Hershey. The brand launched in May in China, marking the first time that Hershey attempted such a launch outside of the U.S. Now, it's the company's first non-extension (or acquisition) launch in the U.S.
Hershey has been investing quite a bit in overseas markets, and you can see one more example of that its recent $250 million Maylasia plant announcement.