- Hershey is reintroducing full-size versions of its Krackel bars, a milk-chocolate and toasted rice candy that is similar to Nestle Crunch.
- Back in 1997, Hershey discontinued the bars, but kept a smaller version of the treat in its Hershey Miniatures variety pack.
- Fans of the candy have long lobbied for a return of the full-sized version.
It seems like every all-but-forgotten food for kids from the 60s has suddenly returned.
There may be something happening here other than Baby Boomers trying to recapture their youth ... but we have no idea what that might be.