- PureCircle confirmed in an announcement Monday that it has developed a new stevia sweetener ingredient called Rebaudioside X with The Coca-Cola Company and is seeking global intellectual property coverage.
- PureCircle has submitted its official GRAS notification to the FDA, seeking safety review for its discovery.
- Rebaudioside X is the result of a joint venture that that PureCircle and Coca-Cola entered into in September 2012 to develop a viable sweetener product.
Sweeteners remain a priority for The Coca-Cola company right now, as evidenced by last week's announcement that the first stevia-sweetened Coke will launch in Argentina. PureCircle, meanwhile, is committed to its stevia business, which the company claims is growing internationally.