Most millennials grocery shop online. Here's how to get them into stores
- Clavis Insight released a new study that showed nearly 66% of millennials now shop online weekly for groceries, according to Chain Store Age.
- According to the report, 69% of millennials purchase health and wellness products online at least once a month, and 25% make weekly purchases of pet food online.
- The research showed that more than 40% of millennials primarily use a mobile device for shopping.
Although more millennials are shopping online than ever before, other studies done over the last year have showed that not every millennial likes to shop in this way. According to these studies, millennials actually enjoy the in-store process.
Acosta’s “The Why? Behind the Buy” report showed that millennials enjoy shopping with others. About 76% of millennials shop this way. The report also showed that 39.1% of items in millennials’ shopping baskets are organic — something traditional stores can add to keep them coming back.
Analysts agree that the real way to keep millennials coming to the store is by expanding digital offerings. They can also provide digital product content that includes up-to-date ingredient and nutritional information, as well as recipes or cooking guides.
Adding technology to improve checkout line wait times or bringing more of a local feel to the store—like inviting local farmers and chefs in to the store—can also bring millennials through the doors.
- Chain Store Age Study: A majority of millennials shop online for groceries
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