Dive Brief:
- General Mills is set to debut a gluten-free Chex granola blend, as the processed food giant looks to boost sagging sales of its breakfast items by extending brands into trendier areas.
- The move comes just weeks after the company announced a new line of Cheerios made with "ancient grains" - quinoa and two wheat varieties, spelt and kamut.
- General Mills is expected to report a drop in sales when it releases earnings for its most recent quarter Wednesday.
Dive Insight:
Look for more - lots more - gluten-free products from General Mills. The food giant, which also owns the Betty Crocker brand, recently filed three patents related to gluten-free dough.