Dive Brief:

• The French’s Food Co. announced it is in the process of removing artificial flavors, colorants, dyes, and high-fructose corn syrup from all the company's products.
• While noting the company's well-known yellow mustard has contained what today are considered "clean, simple ingredients" since 1904, French's said it is extending this commitment to all products. "The company spent 2015 refining its product recipes and, today, more than 90% of the company’s products now include only real ingredients, without artificial flavors, colorants, dyes or high fructose corn syrup," according to a news release.
• French's is also introducing a "Promise Seal" that will start to appear on French’s and Cattlemen’s product labels in January. The seal ensures "Great Taste, Real Ingredients, True Commitment to our Communities."

Dive Insight:

French's is another in a long line of companies responding to consumer demand for cleaner labels.  In addition to the new formulations of existing products, French's is introducing two new products: French's Super Yellow Mustard, which is Classic Mustard with added mustard seeds and more turmeric, and French’s Buffalo Ketchup, which includes with Frank’s RedHot.

The company noted that it introduced reformulated Original Tomato Ketchup, free from high fructose corn syrup, earlier this year. In the ketchup category, over 80% of ketchup consumed had high fructose corn syrup, and high fructose corn syrup-free ketchups generally sell at a premium price. French's noted, "Now consumers can enjoy HFCS-free ketchup with specialty flavor at a fair everyday price," according to a news release.