- New Zealand dairy giant Fonterra is recalling 9,000 bottles of fresh cream over concerns the product is contaminated with E.coli.
- An independent lab confirmed the presence of the E.coli bacterium, but no cases of illness have been reported.
- The recall comes just days after Danone announced it would file a lawsuit over Fonterra's false-alarm recall in August, which forced the French company to pull infant formula off shelves across Asia.
In the grand scale of things, a recall of this size would tend to have little long-term significance for a company. But for Fonterra, that's simply not true. Fonterra, the world's largest exporter of dairy products, is in no position to take another blow to its reputation. If the latest problem turns out to be anything other than bad luck, Fonterra could face serious consequences.