- The read-to-drink (RTD) protein shake market is a competitive one, but Brad Kloss is attempting to do just that with his FitPro brand.
- Kloss is touting FitPro's 3:1 protein to carbohydrate ratio and filtered milk as product strengths against established players such as Muscle Milk.
- He also claims that product acceptance is as high as 97% after it has been sampled.
From the article:
Launching a new product into the ultra-competitive ready-to-drink (RTD) protein shake market is not for the faint-hearted. But being a minnow in a pool of sharks doesn't faze the founder of FitPro, who reckons he can give Muscle Milk a run for its money. ...