Dive Summary:

• Evian Natural Spring Water is launching a new mobile app to follow up its viral "Baby & Me" ad, which has been viewed more than 51 million times on YouTube and 100 million times total since its release in April.
• The new Android, iOS and Facebook app allows users to upload an existing photo or take a new photo with the app in order to discover their "inner baby."
• The app was developed by BETC Digital and B-Reel, and users can share their "baby-fied" photos on Facebook, Instagram and Twitter using the hashtag #EVIANBABYANDME.

From the article:

... Evian's 'Baby' campaign released its latest viral video Baby & Me in April. It has notched a staggering 51+ million YouTube views and 100 million total views. ...