Dive Brief:

• The organizers of the next World's fair, dubbed Expo 2015, to be held in Milan, plan to call attention to the world of food production and consumption. The theme of the event is "Feeding the Planet, Energy for Life."
• Helping in that effort will be a series of 11 mascots created by Disney. Children around the globe are being asked to join a contest to name the characters.
• Each of the 11 characters has a distinct personality and a Disney-created backstory. 

Dive Insight:

You know the food world has changed when Disney characters are being used to promote sustainable food development and produce consumption, just like when news broke a few weeks ago that Sesame Street characters would take on a comparable role. We've come a long way from when we ranked the worst food mascots of all time earlier this year and the mascots of the produce industry took the prize.