Dive Summary:
- A hearing on Cracker Barrel Old Country Store Inc.'s plans to enter the grocery market ran out of time Wednesday and will resume June 19 in Chicago.
- The restaurant and retail chain plans to sell ham and other meats in grocery stores, but Kraft Foods Group Brands is suing because it believes the plan infringes upon its trademarked cheese brand of the same name.
- Cracker Barrell says that an outside market research expert's study showed only 7% of customers would wrongly associate the two meat and cheese brands, but Kraft argues its own study shows a number closer to 25%.
From the article:
It will be at least another week before Cracker Barrel Old Country Store Inc. learns whether it will be blocked, at least temporarily, from entering the grocery market. ...