- The French global yogurt power Danone has acquired YoCrunch, a U.S.-based company known for its products with candy toppings such as chocolate pieces, M&M's and granola.
- Danone did not disclose the details of the acquisition but did note on Friday that YoCrunch has annual net sales of $110 million.
- Danone currently controls about 30% of the U.S. yogurt market, Reuters reports, but the company is betting on a surge in demand.
Danone has had a busy year, with its recently announced Starbucks Greek yogurt partnership, a men's yogurt launch in Bulgaria and pressure to get rid of a bug ingredient in its products. With a U.S. retail market for Greek yogurt expanding by as much as 5.9% in the next five years, though, it's easy to see why Danone is looking for an edge wherever it can find one.