Dive Brief:
- Dannon has debuted a frozen version of its Oikos Greek yogurt brand.
- White Plains, NY-based Dannon is selling the frozen treat in six flavors: chocolate, vanilla, strawberry, black cherry, key lime, and café latte.
- The move comes as rival Chobani plans a global expansion and a possible IPO.
Dive Insight:
The war over Greek yogurt has grown so fierce, so quickly that it borders on the comical. It seems that every day there's a new player, or at least a new flavor, in the battle.
If there was a part of the yogurt world that had not yet fallen prey to the Greek craze, it was frozen yogurt desserts. But that has clearly changed. Dannon's news comes just days after Baskin-Robbins announced it was launching frozen Greek yogurt.