Dive Brief:

• Hong Kong officials have seized some 5,000 oranges from Africa that were falsely labeled with the Sunkist brand.
• The sale of counterfeit goods is a long-stranding problem in Hong Kong, but officials there say the Sunkist case is the first ever involving fruit. 
• The counterfeiters apparently had big plans. Officials say an additional 112,00 counterfeit labels were seized in the investigation. 

Dive Insight:

It's worth noting that, in a strange sort of way, Sunkist should be proud that it's the victim of counterfeiting. The counterfeit product was revealed after a buyer complained about the quality of the fake fruit, which had thicker skins and were more sour than original Sunkist oranges. In a way, this outing displays the company's substantial reputation for quality in global markets.