Dive Brief:
- Coca-Cola Greater China and Korea President David Brooks told Bloomberg this week that the drink giant will invest over $4 billion in China during the next three years—a plan the company confirmed today.
- Between 2015 and 2017, the company plans to build factories and develop new products in the world's most populated country.
- Another $4 billion investment in China, which began in 2012, is continuing through 2014.
Dive Insight:
This investment continues Coke's expansion in emerging markets as it pushes toward its goal of hitting $200 billion in revenue by 2020. Russia is also among the countries with a growing middle class that Coke is trying to reach.