- Coca-Cola expands “Share a Coke” campaign with the addition of an interactive digital feature in partnership with Google.
- In the feature users type in a name and theme and a virtual bottle opens and “pours out” a stream of facts about that name.
- The original campaign released Coke bottles with popular names on them, and later added promoted tweets that addressed Twitter users by their first name on a Coke bottle.
Coca-Cola’s “Share a Coke” campaign began with just releasing bottles emblazoned with the 1,000-most popular first names, and later added a social media element by purchasing promoted tweets that called out Twitter users by their first names. Share a Coke has now gone interactive via a partnership with Google.
The interactive digital feature is called “What’s in a Name?” and allows users to enter a name and a theme, such as “adventurer” or “superstar,” and a virtual Share a Coke bottle appears with that name featured on the bottle and then virtually pours a stream unveiling facts about the name on the bottle.
Overall the Share a Coke promotion seems to be resonating with consumers, with a 19% lift in sales for 20-ounce bottles year-over-year.
The company announced earnings Wednesday, with soda volume growth worldwide.