Coca-Cola replaces red with green labels—in one country
- Coca-Cola's first stevia-sweetened product, Coca-Cola Life, will have green labels instead of red on shelves in Argentina.
- Stevia is harvested in Argentina and boasts a sweetness much more intense than sugar, but without sugar's calories.
- The green color also reflects the eco-friendly intentions behind Coca-Cola's PlantBottle, which uses plastic that consists of 30% vegetable fibre and is 100% recyclable.
Stevia has already shown up in Coca-Cola's Vitaminwater and Fanta Select products, but Coca-Cola Life represents the first use of the sweetener in one of the company's namesake beverages. The ingredient has been avoided in colas in many regions, but is more widely used in Latin America.
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