Dive Brief:
- Coca-Cola is introducing a line of liquid water enhancers to its Minute Maid range.
- Minute Maid Drops come in lemonade, fruit punch, mango tropical, and raspberry lemonade flavors.
- The enhancers are made with real fruit juice and come in a 28-serving, 1.9oz, squeezable flip-top bottle.
Dive Insight:
With soda sales down, companies like Coca-Cola are looking for other ways to expand their revenue streams beyond their traditional-but-thinning cash cow. These flavor enhancers are another step for Coca-Cola in that direction, as a more health conscious public may be more interested in adding a drop or two of flavor to its water with a product made from fruit juice than in gulping down a sugary, carbonated drink.