- Campbell Soup Co. is embracing recipes of the future as one of the first brands with content available on the Amazon Echo, a voice-controlled technology.
- "According to a source, people who own an Echo can ask it for several recipes a day from Campbell's Kitchen, which is the consumer-goods giant's portal for all things cooking," Adweek reported.
- This marketing strategy virtually places the company's products in consumers' kitchens by recommending Campbell's products, including brands like Campbell's Soup, Swanson, Pace, Prego, and Pepperidge Farm, while consumers plan their meals.
The voice-controlled recipes and other features, such as a list-making capability, are all part of the larger Campbell's Kitchen initiative, which the company has been building up as a resource for home cooks.
Permeating consumers' homes through technology has also brought about such products as the recently debuted Keurig Kold, which enables consumers to produce single servings of cold beverages like Coca-Cola and Dr Pepper Snapple products.