Dive Brief:

• Campbell Soup Company has created the position of Vice President, Integrated Marketing.
• Yin Woon Rani was appointed to the new role, effective Jan. 2, and she will oversee advertising, media, global design, and digital marketing and social media strategies for the company.
• The position will see Rani reporting to SVP - Chief Marketing Officer Michael Senackerib and working closely with business unit marketing teams, additionally providing oversight for Campbell's agencies worldwide.

Dive Insight:

Rani is a smart choice for the role, as she brings close to two decades of experience with her to the position. She previously served as North American president at global media company Universal McCann, managing over $7 billion in billings and overseeing all North American operations. She also spent 15 years working her way up to Senior Vice President of Grey Worldwide, where food giants like J.M. Smucker's Co. and Mars, Incorporated were among the accounts she oversaw. We're sure Campbell Soup's marketing efforts are in extremely capable hands.