Dive Brief:
- Buddy Valastro, the celebrity baker who gained fame as the star of TLC's TV show "Cake Boss," has partnered with Dawn Foods to release his own branded line of cake mixes and frostings.
- The new launches will accompany a line of baked goods being sold at CakeBossCakes.com.
Flavors for cake mixes include:
- Va Va Velvet
- It's Your Party
- Decadent Devil's Food
- Chocolate Trifecta
- Primo Yellow
- Divine White
The frosting will come in:
- Whole Lotta Chocolate
- Viva Vanilla
- Mega Milk Chocolate
- Creme de la Cream Cheese
Dive Insight:
Valastro is as big of a name in cake-baking as you'll find right now, so it makes sense that someone would want his brand on their mix and frosting products. 2013 has been a lively year for TV stars and branded products as Bethenny Frankel's Skinnygirl line announced more launches and Paula Deen hit a rocky road with her portfolio of retail partnerships.
Valastro and Dawn have been doing business with each other for years, according to the official announcement, so it's entirely possible you may see more such releases to come if these products perform well.