- Town councilors in Crested Butte, CO, have agreed to let AB-InBev convert the picturesque mountain town into the fictional village of Whatever, USA, for three days next month.
- Residents have been split over the plan since it was first brought up for debate several days ago. The approval comes after AB InBev agreed to double its offer to the town to $500,000.
- The Whatever campaign has already attracted some 150,000 applicants who hope to be the winner of unspecified prizes and delights awaiting them in Whatever, USA.
So Crested Butte, which is one of the most stunningly beautiful towns in America, is willing to hand over its streets and its reputation to a beer brand that is marketed as leading to strange and unexpected joys like .... watching Arnold Schwarzenegger dress like a goof and play ping pong.
OK, sure. What could go wrong? You know, like, whatever.