Dive Summary:
- Anheuser-Busch InBev is set to open a beer brand data analysis center this month at the University of Illinois Research Park in Champaign, Ill.
- The aptly named "Bud Lab" will be dedicated to the research of topics ranging from market trends to social media optimization, and AB-InBev executive Rafael Pinterich will serve as its director.
- Pinterich will also guide students' work and select and implement projects.
From the article:
... "Through our permanent presence on-campus we will be at the edge of leading research and innovation, working together with some of the best minds in key fields including statistics, computer science, business and engineering," AB-InBev Chief People and Technology Officer Claudio Garcia said. "We strongly believe that our collaboration will put forth new and exciting solutions and insights, and we look forward to working closely with the team here." ...
