Dive Summary:

• Britain's McMullens Brewery is the latest company to cash in on the royal birth with Heir Raiser, a special ale meant to celebrate the birth of Prince George Alexander Louis.
• The ale is 3.8% alcohol by volume, is being sold at the Duchess of Cambridge pug and was described by Drinks Business as a "light-colored, crisp refreshing pint with a light, hoppy finish."
• The Duke and Duchess of Cambridge previously had a beer made to mark their wedding, Castle Rock Brewery's Kiss Me Kate English bitter-style pale ale.

From the article:

... Fergus McMullen, the sales director for the brewery, told Drinks Business that the company had been eagerly anticipating the birth of the royal heir for quite some time. “We’ve been going since 1827 and we’ve seen quite a number of royal births in our time and every royal birth is a special one.” ...