- Ben & Jerry's sent out a tweet Thursday of a lone ice cream container on a shelf, accompanied by the text, "BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that?"
- The tweet was in reference to Colorado Amendment 64's legalization of recreational marijuana sales, which went into effect Jan. 1.
- Feedback to the tweet was positive overall, with the post receiving 2,800 responses and 1,700 favorites.
BREAKING NEWS: We're hearing reports of stores selling out of Ben & Jerry's in Colorado. What's up with that? pic.twitter.com/zBs8nyxZWn— Ben & Jerry's (@benandjerrys) January 2, 2014
It should come as no surprise that a company that sells ice cream flavors named in honor of Jerry Garcia, Phish and Willie Nelson would have no problem embracing its "munchies" status. Ben & Jerry's knows its audience and, if you haven't noticed by the names it creates for its flavors, has no problem keeping its tongue planted firmly in its cheek. Few other brands could properly execute the same move. The ball's in your court now, Doritos.