- The new Ben and Jerry's "City Churned" campaign is inviting residents of five U.S. cities—Washington, D.C.; San Francisco; New York; Portland and Seattle—to vote by unique means for new ingredients to be used in new city-specific flavors.
- Northbound joggers in D.C., for example, will be counted as votes for marshmallows, while southbound joggers will result in votes for peppermint.
- Online voting through the campaign's site will also count, though New York City votes will be determined by taxi cab hails and Seattle's votes will partially be determined by coffee sleeve selections.
From the article:
"... Fans can likewise vote for their favorite ingredients and suggest a name on Ben & Jerry's microsites. At the end of the campaign, the new flavor will be unveiled at a community event in each market, where it will be available for that day only. ..."