Food packaging plays an essential role in protecting and preserving the products we consume, but what do consumers actually look for in a package?
This is something that’s continually evolving, and demand often reflects wider circumstances. Now, for example, quality and price are the priorities for a majority of consumers, which makes sense given rising costs of living and challenges related to inflation. However, while these factors do drive purchasing decisions, convenience, branding, packaging materials and environmental impact also play an important role.1
In fact, 39% of consumers in one survey ranked environmental impact as either extremely important or very important, showing that it’s still at the front of mind for many people.
The challenge for food producers is to find a package that can balance all these demands while helping their products stand out in an increasingly competitive retail landscape.
For the shelf-stable category, there’s one solution that is designed to meet these evolving needs, and much more besides – Tetra Recart®.
This game-changing solution for food can help you make improvements and optimisations across the entire value chain while giving your consumers what they want.
In terms of climate impact, the carbon emissions of this package are 85% lower than steel cans and 83% lower than glass jars2 over the respective lifetimes of the packages, while up to 71% of each package3 is made from renewable materials, with these renewable materials all coming from FSC™-certified4 responsibly managed sources.
Many consumers are also willing to pay more for packages that they believe can help to reduce climate impact, and with most consumers perceiving paper and cardboard packaging as amongst the most sustainable, Tetra Recart can potentially boost business.
However, environmental impact is just one factor in the consumers’ purchasing process. When it comes to others, like perception of quality and convenience, how does Tetra Recart stack up?
With regards to quality, Tetra Recart is a robust package that looks and feels premium. The large, flat panels offer the ideal home for attractive branding and packaging design, while the square shape naturally stands out on shelves often dominated by round containers.
Convenience is also a standout, as consumers appreciate how easy it is to open, use, reclose and store Tetra Recart. On opening, there are no tools needed and no sharp edges, consumers simply tear and then empty the package. After use, it’s easy to completely flatten it too, so it takes up less space. The shape also means it’s easy to store at home before it’s used, while also optimising logistical efficiency and potentially reducing costs for producers.
This all adds up to a package that can address multiple needs while also stacking up from a business perspective.
The retail landscape is constantly changing, and consumer demands evolve as priorities and circumstances shift. Tetra Recart is a package that not only helps meet the needs of today, but also one that helps you to prepare for whatever the future holds.
3 Carton CO2 Calculator certified by the Carbon Trust
4 The FSC licence code of Tetra Pak is FSC™ C014047 - Tetra Pak FSC™ Certificate
